Retail Sector Event
Food stations reflecting Boston's Freedom Trail
HSBC - Retail Series
HSBC brings together apparel, and food and beverage brands for quarterly sector events in key markets. These events help build relationships between the bank and their clients as well as provide education on current category topics. As the lead creative on these events, I led the charge on developing the themes, strategy, the tactics and overall delegate journey through a bounty of engaging touch points. These were both physical and digital/video.
